Why You Should be Scheduling Your Church's Social Media Posts
Why You Should be Scheduling Your Church's Social Media Posts
When it comes to social media, scheduling is just as important as the actual post. Between creating content and engaging with your audience, running your church’s social media may sometimes feel overwhelming, but scheduling out your posts can help relieve that feeling. Social media is key to connecting with your congregation and you don’t want to neglect that, because if you aren’t posting you run the risk of becoming disconnected from your audience. Taking time to schedule posts in advance is beneficial to both you and your audience, check out the reasons below to see how.
Create better content
Scheduling your social media posts allows you to create better content because you are forced to have a strategy. You’ll have to come up with an overall plan for what type of content you want to post and determine which days you will be posting it. This will force you to be more intentional when creating content and the result will be more well-thought-out and engaging posts. The content on your social media page will also start to become more cohesive.
Stay consistent
Consistent social media content is important in order to build your community and online presence. Scheduling content ahead of time helps you ensure that you are being consistent. Your audience will know what type of content to expect and when to expect it. Irregular posting can put your church in an out of sight, out of mind position.
Better connect with users
When you schedule social media posts you’ll be able to reach your audience when they are actually online. You can use the analytics tools on the different social platforms to identify what days and times your audience is most active. This is great because you can schedule your posts to go live at those times, even if you are not available.
Free up time later
Having scheduled posts allows you to have time to focus on other aspects of your church. Instead of taking time out of each day to post your content, you can schedule multiple posts at once and you’ll also avoid the risk of getting distracted by social media during the day.
The best way to schedule your church’s social media content is to build a content calendar, which will help to plan and organize your upcoming posts. A social media content calendar is a document that will keep track of all your social media posts (images, captions, hashtags, etc.) for the month. Your church might even have social media accounts on different platforms and using a content calendar will also allow you to prepare and tailor your content for each channel. Once you have your content planned out you’ll be able to pre-schedule it to automatically post.
Scheduling content doesn’t have to be hard. Our Fall Masterclass Series will teach you all there is to know about effectively developing a content calendar for your church. This is definitely something you don’t want to miss out on, so make sure you head over to DCU Fall Masterclass Series to get registered TODAY!