A Church’s Guide to Effective Graphics

A Church’s Guide to Effective Graphics 

Visual communication is just as important as written and verbal communication, especially since humans are able to process visuals 60,000 times faster than text.  Well designed social media content will help you catch the attention of your audience, as well as help them to process and understand the message you are trying to convey. When it comes to creating content for your church’s social media you want to make sure you are following consistent brand guidelines (e.g. having a set color palette, logo, font types, etc.) because this will help build brand awareness and recognition. 

It can be intimidating when the time comes to actually create and design content for your church, especially if you are not a graphic design wiz. However, it doesn’t have to be that way. 

First thing first, as a member of Digital Church University, you get access to our Graphic Design Suite. Each quarter, we add new template designs for your church to edit and use! We upload it into Canva for you to have premier access to it and make it your own (while talk more about this platform soon). 

Here's a Look at Some of The Designs in Our Suite: 

Best Practices When Creating on Canva 

Canva is a great, free, easy-to-use design platform that gives everyone the opportunity to create high-quality, professional, captivating visuals. The platform is beginner-friendly with tons of drag-and-drop templates so that you don’t need to have any design experience to create appealing and engaging visuals. 

Here are a few simple tips that you can utilize to make sure your content design is on point: 

• Pair decorative fonts with simple fonts
  
  When using a decorative font, like Playlist Script, make sure you pair it with a simpler font, like Montserrat classic. Strategic font pairing helps to keep information easily readable and also establishes a hierarchy between the heading and supporting information. 

• Keep your color palette consistent
  
  When creating your content you want to stick to a basic color palette because this will help with brand recognition and will allow your social media page to look cohesive. If you have to use colors outside of your set brand color palette make sure they are complementary to your palette. 

• Emphasize your call to action 
  
  It is important to make sure the most important information is highlighted. You can do this by using a different font, color, or font size. However you do this, you want to make sure your reader can easily point out what it is you want them to do or understand. 

Church Content That can be Created on Canva

Here are a few examples of the type of content you can create for your church with Canva: 

• Special Event Promotional Materials 
• Sermon Announcements 
• Church Calendars 
• Service Reminder Posts 
• Church Flyers  

Ultimately, effective graphic design for your social media content will help better connect your messages to your congregation by making it more appealing, interesting, and thought-provoking. 

Designing content can be a stressful task but it doesn’t have to be with the help of the DCU Fall Masterclass Series. We have a course that will teach you, with hands-on experience, how to master Canva for your church design. You will learn all about how to properly brand your graphics, how to use design elements, and how to structure your design layout.

This is definitely something you don’t want to miss out on, so make sure you head over to DCU Fall Masterclass Series to get registered TODAY!